Confidential Case Study for E-commerce Directors
Recover up to 20% of your revenue by eliminating "wrong size" returns.
Here's the exact technology brands like Woolrich and Genny use to cut them by 35% (and lift conversions by 45%) in just 30 minutes.
Discounts, CRO, new Ads.
You try them all to make more profit.
But customers don't care at all about your logistics costs. Online shopping today has become this:
1. Free shipping
"Oh, shipping is free? Great."
2. Doubts about size
"I'm not sure how this brand fits. Is it an M or an L?"
3. The solution (for them)
"Whatever, returns are free. Just in case, I'll buy 3: S, M and L. I'll try them at home in front of the mirror."
4. The bill (for you)
"I'll keep the M and send the other two back. It costs me nothing anyway."
Were you offering free shipping above a minimum order to raise your average order value (AOV)?
🤦♂️ Now customers add items to the cart they already know they won't keep, just to clear the threshold, get free shipping, and send the rest back to you.
They pay nothing. You pay the acquisition cost, three shipments, the packaging, the reverse logistics and the restocking.
The result? Your warehouse is in chaos, your margins are wiped out, and the environmental impact is devastating.
The Damage to Your Store
Margin erosion
Profits are eroded by shipping, reverse logistics, packaging and restocking costs for every single return.
Unreliable KPIs
Your data is unreliable. Average order value (AOV) looks high, but it's skewed by products added only to clear the free-shipping threshold.
Illusory ROAS
Facebook tracks the purchase but ignores the return. You think you have a 6x ROAS. You even risk scaling campaigns that are actually losing money.
The Solution
The problem isn't the customer.
The problem is uncertainty.
When a customer already knows (with certainty) that a garment will fit them perfectly, they don't need to order three sizes. They order one. They keep it. Full stop. Removing size uncertainty isn't just a UX problem: it's a direct lever on returns, margins and real revenue.
Every customer knows their exact size before clicking "Buy". No multiple purchases to return.
Average order value grows because the customer is sure of what they're buying — not because they add extra sizes to return.
Hesitation at checkout disappears. Those who are sure of their size buy. Those who aren't used to abandon the cart.
"We don't sell a sizing tool. We offer fit certainty — which translates into informed purchases, avoidable returns and KPIs that finally reflect the reality of your business."
— Mody AI
The ecosystem
Three solutions. One goal.
More Net Profit for your fashion store.
Help your customers find the right size in a few clicks
Offer intelligent body predictions based on 2+ million real data points. Your customer enters height, weight, age and preferred fit. The algorithm compares their profile against our global dataset and suggests the perfect size for the garment they're viewing.
- 97% accuracy
- 30 body measurements detected
- No photos required from the user
The world's fastest body scanning, built into your store
Let your customers scan their body dimensions in under 5 seconds using just two photos taken with their smartphone. No app to download for them, 100% web-based for you.
- 99% accuracy
- 50 body measurements detected
- Processing in 5 seconds
A true Virtual Fitting Room for your catalog
Increase purchase confidence by generating hyper-realistic images of customers wearing your garments. The user uploads an everyday photo, and we use the images already in your e-commerce catalog. No additional 3D assets required.
- Realistic rendering of folds and fabrics
- Zero cost for shoots or 3D models
- Zero friction for the end user
Brands that solved the "wrong size" returns problem with us:
We've packed the exact formula into a new Free Case Study: "The End of Returns: How Artificial Intelligence Is Saving Fashion E-commerce Margins".
Inside the case study you'll discover:
- The myth of size charts: why they're making you lose sales every single day.
- Intelligent body predictions: how to predict your customers' exact measurements by combining height, weight and 2 simple photos.
- The zero-friction "Virtual Try-On": how to let customers try garments virtually using just a normal photo of the customer.
- The case study: how to implement this technology in just 30 minutes on your store.
Mody isn't an "AI toy" you can replicate in a weekend. Or even a month.
Today it seems anyone can launch an Artificial Intelligence tool in a weekend. But when it comes to calculating the millimetric fit of a garment on a human body, experience and data go far beyond a prompt and a skill.
We've been building proprietary computer vision and body scanning technology from scratch, well before the current generative AI boom.
AI is only as smart as its data. Our algorithm is trained on a proprietary, inaccessible dataset: over 2,000,000 real bodies analysed.
We don't guess. We detect up to 50 exact measurements in 5 seconds, scientifically cross-referencing them with the technical specs of every single garment.
We're an established Fashion-Tech company trusted to handle the volumes and margins of international leaders like Woolrich, Dan John and Genny.
Chat AI is built to please, but ends up hallucinating. Mody leans on a dataset of millions of scans.
The case study
Get the exact method with all the numbers and results of an Italian brand within the Case Study
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