For Fashion E-commerce Directors & Heads of Growth
Your average order value isn't high. It's inflated.
Free-shipping thresholds and bundles push AOV up on paper — but part of that value comes straight back as returns. Mody raises average order value for real: customers who are sure of their size buy more and return less.
TL;DR
- The AOV in your reports is inflated by items added just to clear the free-shipping threshold — then returned.
- Mody gives size certainty: the customer buys the item they actually want, often alongside others, with no "trial orders".
- Average result: +42% real AOV and -35% returns. Value that stays, not value that comes back.
- No threshold to push, no discount to burn. It installs in 30 minutes.
The rest of the page explains why your current AOV is lying — and how to fix it.
The problem
The most expensive AOV is the fake one.
To lift your average order value you set a free-shipping threshold. It works: customers add to cart to clear it.
But they add items they're unsure about — often the same top in two sizes. "I'll take both just in case, returns are free anyway."
Your report shows a high AOV. Then the returns arrive, and that value evaporates — leaving you only the reverse-logistics bill.
The mechanism
Raise the value, not the risk.
Mody gives every customer their exact size before they buy. No more "I'll grab two sizes to be safe."
When customers are sure, they don't buy to try — they buy to keep. And a confident customer adds more items to the same order: the ones they genuinely want.
AOV rises because the cart is full of intent, not doubt. That's value that stays in your net revenue.
The proof
Revenue that doesn't come back.
Brands using Mody see real AOV rise up to +42% — not inflated by returns, but driven by informed purchases.
At the same time returns drop by 35%, and KPIs (AOV, ROAS, margin) finally reflect the reality of the business.
More value per order, less value returned. It's the only healthy way to grow average order value.
What changes on order value
Raising AOV with thresholds is easy. Raising it with customers who keep what they buy is what actually grows your margin.
— Mody AI
Brands that raised real AOV with Mody:
The case study
See how to raise real AOV — step by step — in the free case study.
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